Ergo Driven Design

Projects are started twice a year, normally the week immediately after the popular DDD community event at Microsoft headquarters, and generally involves building something really ground-breaking like a wiki or a blog engine, just to "get your head around" all the amazing new stuff you've seen at DDD. You'll generally lose interest about two days after you put the code up on Github as a "pre-alpha technology demo", and then six months later you'll do the whole thing all over again.